Custom Value Proposition Design & Execution
Brands must shift from the traditional rewards mindset to new partnership principles and digital experiences. Macro’s data-led Partnerships & Rewards strategy and design helps clients find their unique balance between program goals and customer value. We bring this to life through new and innovative partnerships and digital rewards presented to customers at relevant moments, offering custom-curated content. This enables smart redemption of rewards a commercially optimized engagement milestone delivering the right redemption, to the right customers, at the right time, for the right investment.
Value Creation & Mutual Success Approach
Your success is our success. Macro’s helps clients access new ways for customers to earn and realize program value through merchant partner discounts, offers and investments. The ultimate aim is to enable the program to shift from cost center to profit center, creating new sources of revenue, with richer program experience for members.
Macro believes in the value creation potential for programs, and bring this to life through smart, success-oriented commercial models, which drive performance by aligning business economic goals and focusing on maximizing customer engagement.
Global Partner Marketplace & Travel Shop
Macro has curated a partnership network and marketplace, with the most trusted and in-demand industry leaders and brands. This allows us to personalize member benefits through third-party content modules offering a flexible array of new earn & burn opportunities based on customer preferences and value Macro’s partner-funded models support various redemption options, bonus point collection, cashback, or discount & value add offers. Travel Solutions provides high-value options and expanded experiences through a host of experiential offers, airline, hotel and car rental options.