Established in 2014 we are a strategy advisory firm headquartered in the coastal city of Jeddah, Saudi Arabia. Inspired by the drastic & progressive economic changes in the Kingdom, our proprietary strategy design methodology is built to guarantee outcomes at a rapid & widescale level. Our team of local & international experts are well positioned with cognizance of culture, business environment & economic conditions to serve a rapidly transforming public sector & an increasingly competitive private sector.


Headquarters Business Park, office 1202, Jeddah, Saudi Arabia
Macro Management Consulting

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©2018 by Macro Management Consulting.

Financial Services

Position product in front at customers wallet,  enhance your loyalty program proposition in front of customers, encourage new acquisition, develop spend across segments, drive profitability and minimize inactive accounts

Telecom and Utilities

Fight churn and ward off increasingly competitive offers with a loyalty program designed for telecommunications and utility providers. Accumulated loyalty rewards give customers tangible incentives for sticking with your service.


Launch an ROI optimized loyalty program aimed at driving repeat purchases and increased lifetime value no matter where or how your customers are shopping.


Ward-off price competition, keep customers actively engaged with your brand, and maintain a consistent point of contact with a loyalty program designed with B2B needs in mind. Seamless CRM and marketing automation integration streamline communication.


Identify, engage, and offer tangible incentives for customers to repeatedly pick your brand, all without disrupting your retailer relationships. Loyalty programs build for CPG also help unearth a wealth of customer data that was previously exclusively owned by your retail partners.

Fast, Flexible & Global Loyalty Management

Configure your loyalty technology to manage the customized elements of your program. Our technology helps break down business silos to meet the needs of your individual stakeholders while also managing the various complexities of your program across the board


Easily Manage Personalized Loyalty

Loyalty 360 platform makes personalization easy. Deliver the Right Digital Message to the right customer at the Right Time all happens in real-time using pre-defined triggered based business rules that will enable you to automate personalized communication


Points Liability Management

Points liability is becoming a major concern for companies with or considering loyalty programs. Loyalty 360  platform monitors and manages liability via online tools such reporting and configurable expiration policies to help brands and their teams make the best decisions for their companies regarding points liability.


Manage the Most Complex Points Structures & Rewards

The loyalty platform can manage multiple national and loyalty currencies simultaneously, as well as rewards and bonuses by both transactions and interactions.


Create Emotional Connection Through Tiers and Status

Robust tiering capabilities are core in  loyalty 360  platform, making it easy for marketers to incorporate status, preferential treatment and recognition into their loyalty programs. This enables brands to build emotional connections that keep customers engaged longer.


Additional Benefits..

- Loyalty Program Website and Integration with pos, online, stores, web and Data Warehouse

- Fully Hosted in Secure Co-Location Data Center or Cloud-based Options

- Online and Offline Reward Redemption Options to customers

- Simplify loyalty operations through easy platform configuration across multiple locations, channles, customer  attributes, promotions, rewards and more

- Run a points-free engagement program that leverages proven loyalty tactics, such as surprise & delight and targeted messaging and e-vouchers


1- Strong promotional tool for increasing sales & customer spend
Multiple promotional tool using one platform with the ability to change the promotion depending on the commercial objectives & target segment.

2- Securing thousands of rewards & special discounts from top brands

Free products from relevant brands

Free discounted coupons from relevant brands

Free/discounted products from the client’s brands

3- End-to-end management of the rewards proposition

4- Channels diversity depending on your customer segment

SMS Short-code



5- User friendly customer experience

6- Detailed campaign reporting & analysis providing insightful customer profiling